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Mind

A simple word test can reveal how creative you are

By Alex O'Brien

12 July 2021

Woman in art studio

Do words speak louder than pictures?

Charday Penn/Getty Images

Are you creative? This question is difficult to answer objectively, but now researchers say that asking people to name random words and assessing how different they are could be a new way to measure this ability.

Jay Olson at Harvard University and his colleagues call this word puzzle the Divergent Association Task (DAT) because it measures divergent thinking, a component of creativity involving generating diverse solutions to open-ended problems.

Traditionally, researchers have used two main approaches to assess creativity. One is a questionnaire that quantifies…

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